:: Research

Research, trends, best practices, benchmarks, perspectives and inspiration from the SoDA community.


 
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TRENDS IN PERSONALIZATION

In this edition, SoDA and Sitecore explore the evolution of digital personalization and examine the strategies and tools required to produce the most effective consumer experience. Done right, personalization enhances customers’ lives and increases engagement and loyalty by delivering messages that are tuned to and even anticipate what customers really want.

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Agency Operating Practices

If you can measure it; you can manage it. Measuring performance is a vital part of running a successful agency. The need to analyze and adjust, whether it be your people, cash flow or scopes of work, is the new normal and part of being a modern agency. For this edition, we've continued our partnership with Deltek to highlight industry trends as it relates to best practices for agency operations.

 
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Global Digital Outlook Study, 2018-2019

An annual collaboration with our brilliant colleagues at Forrester Research. SoDA’s Global Digital Outlook Study looks at spending trends, adoption of emerging technology, business outlook, perspectives on the future of digital and evolving priorities for both agency leaders and brand marketers.

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2018: Design for Change

Our annual trends publication featuring thought leadership, interviews and case studies from some of the world’s leading digital design, marketing, media and technology innovators. The 2018 Report focused on the theme of Design with Change and was guest edited by Wesley ter Haar, a Founding Partner at Media Monks in Amsterdam, Los Angeles and growing number of offices (and Monks) around the globe.

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2017: Inflection

Our annual trends publication featuring thought leadership, interviews and case studies from some of the world’s leading digital design, marketing, media and technology innovators. The 2017 Report focused on the theme of Inflection and was guest edited by Michael Lebowitz, Founder and CEO of Big Spaceship in New York.

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Global Digital Outlook Study, 2017-2018

An annual collaboration with our brilliant colleagues at Forrester Research. SoDA’s Global Digital Outlook Study looks at spending trends, adoption of emerging technology, business outlook, perspectives on the future of digital and evolving priorities for both agency leaders and brand marketers.

 
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Agency Metrics that Matter

SoDA explored business performance measurement within agencies, production companies and design studios. We assessed the relative breadth, sophistication and transparency of measurement practices and compared several important benchmarks for 2017 performance

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SoDA Report ON Series

The SoDA Report On is a series of thought leadership collections pursued in collaboration with our member agencies and organizational partners. Recent reports have tackled agency metrics, native advertising, the state of project management, a recap of major themes at SxSW and more.

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KPI Benchmarking Study

SoDA’s annual analysis of financial and operating performance segmented by agency size and global region... revenue growth rates, EBITDA margins, gross margins, billable rates, sales/marketing investments, bonus programs and much more. This report is exclusive and available only to SoDA members. 

 
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Salary and Compensation Benchmarking StudY

SoDA’s annual benchmark study for salaries, bonus programs and non-cash based incentives (including equity/ownership) for more than 70 titles. Benchmarking data is also segmented by agency size and global region. This report is exclusive and available only to SoDA members.

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Rate Card BENCHMARKING Study

SoDA’s annual rate card study looks at billable rates for more than 50 roles and functions. Benchmarking data is also segmented by agency size, global region and primary contract model (e.g. time and materials vs. fixed-fee project vs. retainer). This report is exclusive and available only to SoDA members.